Prompt Title: Sri Lanka's e-Commerce Limitations

As an AI language model, I cannot predict the future, but I can provide information on the current state of e-commerce in Sri Lanka and the challenges it faces.

Sri Lanka has been experiencing steady growth in e-commerce over the past few years, with an increasing number of businesses and consumers embracing online transactions. However, it's unclear whether the country is ready for the third-wave e-commerce technical demands.

The key areas that limit e-commerce development in Sri Lanka include:

1. Limited internet penetration: According to the World Bank, internet penetration in Sri Lanka was around 32% in 2020. This low rate of internet penetration means that many Sri Lankans do not have access to the internet, which limits the potential customer base for e-commerce businesses.

2. Lack of trust: Many Sri Lankans are still hesitant to conduct online transactions due to concerns about fraud and cybersecurity. This lack of trust can make it difficult for e-commerce businesses to attract and retain customers.

3. Limited payment options: While Sri Lanka has a relatively well-developed banking system, many e-commerce platforms in the country only accept a limited range of payment options. This can make it difficult for customers to make purchases online.

4. Logistics challenges: Sri Lanka's logistics infrastructure is not as well-developed as some other countries in the region, which can make it difficult for e-commerce businesses to deliver products efficiently and cost-effectively.

5. Limited digital skills: While Sri Lanka has a relatively high literacy rate, many people lack the digital skills needed to navigate e-commerce platforms effectively. This can make it difficult for businesses to reach and engage with potential customers.

Overall, while Sri Lanka has made progress in developing its e-commerce sector, there are still significant challenges that need to be addressed to ensure that the country is ready for the third-wave e-commerce technical demands.