Prompt Title: Starting FMCG Company: Strategies.

Starting an FMCG (Fast-Moving Consumer Goods) company can be an exciting and challenging journey. Here are some strategies that can help you get started:

1. Conduct Market Research: Before starting an FMCG company, it's essential to conduct thorough market research to identify the gaps in the market and the demand for your product. You can gather information by conducting surveys, focus groups, and analyzing industry reports.

2. Define your Target Market: Once you have identified the demand for your product, define your target market. Consider factors such as age, gender, income, and geographic location to understand your potential customer's needs and preferences.

3. Develop a Business Plan: A business plan will help you map out your company's goals, objectives, and strategies. It will also help you determine the financial resources needed to start and grow your FMCG company.

4. Branding and Packaging: The packaging of your product is critical to its success. It should be visually appealing, informative, and stand out from competitors. Your brand should also convey a clear message that resonates with your target audience.

5. Distribution and Sales: To maximize your product's reach, develop a distribution strategy that targets the channels where your target audience is most likely to shop. This could be through traditional retail stores or e-commerce platforms. Develop a sales strategy that focuses on building relationships with retailers and creating brand awareness through marketing campaigns.

6. Manage Cash Flow: Managing cash flow is essential for any business, and FMCG companies are no exception. Develop a financial plan that accounts for production costs, inventory management, and accounts receivable/payable.

7. Monitor and Adjust: Finally, monitor your company's progress regularly and be prepared to adjust your strategy if needed. Analyze sales data, feedback from customers, and industry trends to stay ahead of the competition.

Starting an FMCG company is not an easy task, but with proper planning, research, and execution, you can create a successful brand that resonates with your target audience.