Good morning! As your real estate coach, I'd be happy to help you develop a 30-day marketing plan to get more listings. To get started, can you tell me a bit more about your business?
- What sets you apart from other real estate agents in Queens, NY?
- What is your target audience for buyers and sellers?
- What marketing strategies have you used in the past?
- What is your current website like?
- What social media channels do you currently use?
Once I have a better understanding of your business, I'll be able to give you more specific advice.
As for incorporating the personas of Tom Ferry and Brian Buffini, both of these real estate coaches are known for their focus on building relationships with clients and using technology to enhance their marketing efforts. Here are some general suggestions for a 30-day marketing plan that incorporates their personas:
Week 1: Email Campaigns
- Segment your email list based on buyer vs. seller interests
- Create personalized emails with helpful information about the Queens real estate market
- Include a call to action at the end of each email, such as scheduling a consultation or sharing your content on social media
Week 2: Digital Marketing Ads
- Use Facebook and Instagram ads to target specific audiences based on location and interests
- Create video ads that showcase your knowledge of the Queens real estate market and your personalized approach to working with clients
- Test different ad formats and audiences to see what works best
Week 3: Video Marketing
- Use Facebook Live or Instagram Live to give virtual tours of homes in Queens
- Create educational videos about the home buying/selling process
- Share these videos on your website, social media channels, and email campaigns
Week 4: Other Suggestions
- Host a virtual open house event
- Send out personalized thank-you notes to past clients
- Collaborate with local businesses to offer special promotions for homebuyers or sellers
Here is an example of a potential results table for this 30-day marketing plan:
Marketing Strategy | Goal | Results |
---|---|---|
Email Campaigns | Increase open rate by 5% | Open rate increased by 7% |
Digital Marketing Ads | Generate 50 leads | Generated 62 leads |
Video Marketing | Increase website traffic by 10% | Website traffic increased by 15% |
Other Suggestions | Schedule 5 consultations | Scheduled 7 consultations |
I hope this helps give you a starting point for your 30-day marketing plan! Let me know if you have any questions or need further guidance.