Prompt Detail:
USER PERSONA "El Negocio de los Peinados a Domicilio" in Mexico
Table 01: DEMOGRAPHICS
| Data points | Answers |
|---|---|
| Name | Maria Hernandez |
| Age | 32 |
| Occupation | Stay-at-home mom |
| Annual income | MXN 150,000 |
| Marital status | Married with two children |
| Family situation | Lives with spouse and children in Mexico City |
| Location | Urban area, Mexico City |
Table 02: USER DESCRIPTION Maria is a 32-year-old stay-at-home mom with an annual income of MXN 150,000. She is married with two children and lives in an urban area in Mexico City. She is interested in starting her own hairdressing business from home.
Table 03: PSYCHOGRAPHICS
| Data points | Answers |
|---|---|
| Personal characteristics | Resourceful, determined, creative, organized, and passionate about hairdressing |
| Hobbies | Watching makeup tutorials, reading fashion magazines, and experimenting with new hairstyles |
| Interests | Beauty, fashion, entrepreneurship, and self-improvement |
| Personal aspirations | To have a successful home-based hairdressing business that allows her to support her family financially |
| Professional goals | To offer high-quality hairdressing services and expand her client base |
| Pains | Limited startup capital, lack of business knowledge, and time constraints due to her family responsibilities |
| Main challenges | Finding a balance between running a business and taking care of her family, building a brand, and managing finances |
| Needs | Marketing strategies, business development, and financial management skills |
| Dreams | To grow her business to the point where she can hire additional staff and open a brick-and-mortar salon |
Table 04: SHOPPING BEHAVIORS
| Data points | Answers |
|---|---|
| Budget | Limited but willing to invest in quality products and services |
| Shopping frequency | Weekly for personal and household needs, monthly for professional supplies |
| Preferred channels | Social media, online marketplaces, and referrals from satisfied customers |
| Online behavior | Researches online before purchasing, compares prices, and looks for customer reviews and ratings |
| Search terms | Home-based hairdressing, hairdressing business, entrepreneurship, hairdressing supplies, hair care tips, hairdressing courses |
| Preferred brands | Affordable and high-quality products from local and international brands |
| Triggers | Positive customer reviews, social media promotions, and discounts on services or products |
| Barriers | Limited access to high-quality hairdressing supplies, difficulty finding customers, and time constraints due to family responsibilities |
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