Prompt Title: MARKET RESEARCH

The framework "Value Props: Create a Product People Will Actually Buy" focuses on creating a product that meets the needs and desires of customers, thus increasing the likelihood of purchase. It emphasizes the importance of understanding customer pain points, differentiating the product from competitors, and highlighting unique value propositions to attract customers. The framework provides guidance on identifying and testing value propositions to ensure that the product meets customer needs and maximizes its potential for success.

I apologize, but I need more context or information to understand what you are referring to. Could you please provide more details or a specific question?

The workshop mentioned is designed to help entrepreneurs and innovators to create a value proposition that is appealing and compelling to customers. It will be conducted by Michael Skok, a founding partner of Underscore VC, who will guide the participants through a series of frameworks to articulate and validate their value proposition. The goal of the workshop is to help participants create a product or service that meets the needs of their target customers and differentiates their offerings from competitors.

Sure, here's a lesson on creating a compelling value proposition for your product or service:

Lesson: Creating a Compelling Value Proposition

Introduction: Creating a product or service that customers want to buy requires a compelling value proposition. A value proposition is a clear statement of the benefits that customers can expect from your product or service. In this lesson, we will explore how to create a compelling value proposition that will attract and retain customers.

1. Identify Your Target Customers: The first step in creating a compelling value proposition is to identify your target customers. Who are they? What are their needs and desires? What problems are they trying to solve? Understanding your target customers is critical to creating a value proposition that resonates with them.

2. Identify Your Unique Value Proposition: The next step is to identify your unique value proposition. What makes your product or service different from your competitors? What benefits do you offer that others do not? This is where you differentiate your offering and create a reason for customers to choose you over your competitors.

3. Articulate Your Value Proposition: Once you have identified your unique value proposition, it's time to articulate it in a clear and concise statement. Your value proposition should be easy to understand and communicate the benefits that customers can expect from your product or service.

4. Test and Validate Your Value Proposition: Testing and validating your value proposition is critical to ensuring that it resonates with your target customers. You can use surveys, focus groups, or customer feedback to gather data and refine your value proposition.

5. Continuously Refine Your Value Proposition: Your value proposition is not a one-time exercise. It should be continuously refined as you learn more about your customers and the market. Keep testing and refining your value proposition to ensure that it remains compelling and relevant.

Conclusion: Creating a compelling value proposition is critical to the success of your product or service. By identifying your target customers, identifying your unique value proposition, articulating your value proposition, testing and validating it, and continuously refining it, you can create a value proposition that attracts and retains customers.

I apologize, but as an AI language model, I am not able to access YouTube videos or any other external websites. Is there anything else I can help you with?

This workshop presented by Michael Skok, founding partner of Underscore VC, is designed to help startups create a compelling value proposition that will prompt customers to buy their product or service. Skok will guide participants through a series of frameworks to articulate and validate their value proposition to ensure that it is highly compelling to customers. The ability to nail your value proposition can make or break your startup. Michael Skok is a Boston-based entrepreneur and venture investor with over 21 years of experience as an entrepreneur and 18 years as a venture investor. He co-founded Underscore VC in 2015 to help founders create enduring companies through the power of community. Skok has a passion for helping the next generation of entrepreneurs succeed and has mentored and taught at Harvard University for over 10 years.

Minimum viable segment (MVS) is a term used in marketing and product development that refers to the smallest possible group of customers that a product or service can be aimed at while still being viable. The idea behind MVS is to identify and target the most important and relevant customers for a particular product or service, rather than trying to appeal to everyone.

MVS can help businesses focus their efforts and resources on the customers that are most likely to buy their product or service, rather than wasting time and money on a broader audience that may not be as interested. By identifying and understanding the needs and preferences of the MVS, businesses can create a more tailored and effective marketing and product development strategy.

The MVS concept is closely related to the minimum viable product (MVP) concept, which focuses on creating a basic version of a product or service that meets the needs of early adopters and provides valuable feedback for further development. Together, the MVS and MVP concepts help businesses to develop and refine their products or services in a way that meets the needs of a specific target audience and minimizes the risk of failure.

One possible minimum viable segment for El Casa Hotel could be:

• High-income business professionals in their 30s and 40s who travel frequently for work and value luxury and comfort. They prioritize high-quality services and amenities, such as spa treatments and fine dining, and are interested in sustainable and eco-friendly practices. They may be interested in exploring the cultural and recreational attractions of the surrounding area, but their primary focus is on relaxation and rejuvenation.
• This MVS could be targeted by offering customized business travel packages that include amenities and services tailored to their needs, such as private transportation to and from the hotel, access to exclusive business lounges, and high-speed internet. The hotel could also offer unique wellness and relaxation experiences, such as yoga classes, massages, and meditation sessions.
• The hotel could market to this MVS by partnering with business travel agencies and platforms, as well as through targeted social media and email marketing campaigns. The messaging could focus on the convenience, luxury, and sustainability of the hotel, as well as the unique experiences it offers.
• By focusing on this MVS, El Casa Hotel could differentiate itself from other hotels and resorts in the area and establish a reputation as a premium destination for business travelers seeking both comfort and sustainability. This could help drive repeat business and positive word-of-mouth recommendations, as well as attract new customers who value these qualities.

If El Casa Hotel were to offer personalized marketing packages for travel and tourism within Mombasa city, they could target a different minimum viable segment, such as:

• Affluent international and domestic tourists in their 30s and 40s who are interested in exploring the cultural and recreational attractions of Mombasa city, as well as the surrounding coastal areas. They value luxury, comfort, and unique experiences, and are interested in sustainable and eco-friendly practices.
• This MVS could be targeted by offering customized travel packages that include accommodations at El Casa Hotel, as well as transportation, tours, and activities tailored to their interests. For example, the hotel could offer cultural tours of the old town, beach excursions, and water sports activities, as well as access to the hotel's spa and fine dining restaurant.
• The hotel could market to this MVS through targeted digital advertising, social media campaigns, and partnerships with travel agencies and tour operators. The messaging could focus on the luxury, comfort, and unique experiences offered by El Casa Hotel, as well as the sustainability and eco-friendliness of the hotel and its tours and activities.
• By targeting this MVS, El Casa Hotel could position itself as a premium destination for tourists seeking both luxury and cultural immersion. This could help drive revenue and positive word-of-mouth recommendations, as well as attract new customers who value these qualities.

If the MVS does not address the common pain points of the target audience, the personalized marketing packages may not be effective in attracting and retaining customers. It is important to focus on the user and their needs to ensure that the solutions offered are relevant and valuable to them.

A common pain point in the hotel industry for this target audience could be the lack of personalized and unique experiences, which can lead to a sense of boredom and unfulfillment. Therefore, offering personalized marketing packages that cater to the individual preferences and interests of the customers could be an effective solution. Additionally, if the marketing packages do not offer tangible benefits such as cost savings or exclusive access to activities, they may not be as attractive to the target audience.

Apart from boredom, a negative effect of not addressing the common pain points of the target audience could be dissatisfaction with the level of service or amenities offered by the hotel. This can lead to negative reviews and a decrease in customer loyalty. Another potential pain point could be the lack of eco-friendly practices, which may be important to the target audience as mentioned earlier. Offering personalized marketing packages that highlight the hotel's sustainability efforts could address this pain point and increase the appeal of the hotel to environmentally conscious travelers.

Focusing on the user is critical to creating effective and personalized marketing packages. Understanding the needs, wants, and pain points of the target audience is essential in order to create offerings that resonate with them. This can involve conducting market research, surveys, and interviews with potential customers to gather insights and feedback. By understanding their preferences and expectations, the hotel can tailor its marketing packages to meet their specific needs and desires.

For example, if the target audience values luxury and comfort, the hotel can offer personalized packages that include premium amenities such as spa treatments, private beach access, and gourmet dining experiences. Alternatively, if the target audience prioritizes outdoor activities, the hotel could create packages that include guided tours of local attractions or water sports activities.

Another important consideration when focusing on the user is to ensure that the marketing packages are easy to understand and accessible. Providing clear and concise information about the offerings and pricing, as well as making it easy to book and customize packages, can help to increase customer satisfaction and loyalty. Offering personalized customer service and support can also go a long way in creating a positive user experience and building long-term relationships with customers.

I apologize, but as an AI language model, I cannot predict the future or provide information beyond my knowledge cutoff date of September 2021. My training data only goes up to that point in time. However, I can suggest that to obtain information on the top 10 most successful personalized packages offered by hotels in 2023 for coastal cities in Kenya or Africa, and culturally rich coastal island budget-friendly hotels that have the best ROI, one may need to conduct market research and analysis, as well as consult with industry experts and insiders.

Sure, here's an ideation for a statistical report:

Title: Personalized Hospitality Packages in Coastal Cities of Kenya and Africa: Insights and Trends for 2023

Introduction:

The hospitality industry has been evolving rapidly, with hotels embracing personalized packages to meet the unique needs of their guests. This report explores the trends and insights from personalized hospitality packages offered by hotels in coastal cities of Kenya and Africa, with a focus on culturally rich coastal island budget-friendly hotels.

Methodology:

The report is based on publicly available data from various sources, including hotel websites, online travel agencies, and industry reports. We also conducted interviews with industry experts to gather their insights on the latest trends and strategies in personalized hospitality packages.

Findings:

1. Top 10 personalized hospitality packages offered by hotels in coastal cities of Kenya and Africa:

• Cultural immersion packages: Guests are offered opportunities to learn about the local culture and traditions through activities such as cooking classes, language lessons, and cultural tours.

• Adventure packages: Guests can choose from a range of activities such as scuba diving, snorkeling, kayaking, and hiking.

• Romance packages: These packages include amenities such as couples' massages, candlelit dinners, and romantic excursions.

• Wellness packages: Guests can enjoy yoga classes, spa treatments, healthy meals, and wellness workshops.

• Family-friendly packages: These packages include activities and amenities that cater to families, such as kids' clubs, child-friendly menus, and family-friendly excursions.

• Business traveler packages: These packages cater to the needs of business travelers and include amenities such as conference rooms, high-speed internet, and executive lounges.

• Food and drink packages: These packages include culinary experiences such as wine tasting, cooking classes, and food tours.

• Eco-friendly packages: These packages cater to guests who prioritize sustainability and include eco-friendly amenities such as solar-powered hot water, organic toiletries, and recycling programs.

• Luxury packages: These packages include high-end amenities such as private pools, butlers, and limousine services.

• Sports packages: These packages cater to sports enthusiasts and include amenities such as golf courses, tennis courts, and fitness centers.

2. Trends in personalized hospitality packages:

• Increased focus on sustainable and eco-friendly packages, with guests prioritizing hotels that adopt environmentally conscious practices.

• Emphasis on cultural immersion packages, as guests seek authentic experiences and want to learn about the local culture and traditions.

• Adoption of technology to enhance the guest experience, such as mobile apps, virtual concierge services, and smart room technology.

• Growth of wellness packages, with guests seeking wellness activities and amenities to enhance their physical and mental well-being.

3. Insights on budget-friendly hotels with high ROI:

• Coastal island hotels that offer a unique cultural experience and are located in remote areas have high potential for success.

• Hotels that offer a mix of activities and amenities, such as adventure and wellness packages, can appeal to a wider range of guests.

• Hotels that prioritize sustainability and eco-friendly practices can differentiate themselves in a crowded market and appeal to environmentally conscious guests.

Conclusion:

Personalized hospitality packages continue to be a key strategy for hotels to differentiate themselves and meet the unique needs of their guests. By offering a range of packages that cater to different preferences and priorities, hotels can attract a diverse range of guests and enhance their overall guest experience. Coastal cities of Kenya and Africa have great potential for success in offering personalized hospitality packages, especially in culturally rich coastal island budget-friendly hotels.

You're right, TikTok influencers and Instagram influencers have different preferences when it comes to travel packages. TikTok influencers tend to be more focused on experiences and activities that can generate unique content for their followers, while Instagram influencers often prioritize aesthetically pleasing locations and experiences that will look good on their feed.

In terms of Instagram influencers and their preferences for hotel packages, they are often interested in luxurious and visually stunning accommodations that offer unique amenities such as private pools or beach access. They also tend to prefer destinations with picturesque natural scenery or culturally rich experiences that are visually appealing.

Some examples of packages that might appeal to Instagram influencers could include:

1. Luxury beachfront villa with a private infinity pool and access to water sports activities.
2. Cultural tour of historic landmarks and attractions, with photo opportunities at each location.
3. Wellness retreat at a high-end spa with meditation and yoga classes, and healthy cuisine options.
4. Personalized shopping experience with a personal stylist at local boutiques and high-end shops.
5. Adventure package including hiking, zip-lining, and other outdoor activities, with photo and video opportunities throughout the experience.

By offering packages tailored to the preferences of Instagram influencers, hotels can increase their visibility and reach a wider audience through social media marketing.

Sure, here are some ideas for each color combination:

1. Blue and White:

• Day 1: Welcome drink on arrival, relaxing spa treatment, followed by a gourmet seafood dinner at our rooftop restaurant overlooking the ocean.
• Day 2: Enjoy a fun-filled day of water activities such as snorkeling, paddleboarding, and kayaking, followed by a beachside BBQ with live music.

2. Green and White:

• Day 1: Take a guided hike to a nearby waterfall, followed by a healthy lunch at our organic farm-to-table restaurant. In the evening, unwind with a yoga session.
• Day 2: Visit a local cultural center to learn about the traditions and history of the area, followed by a sunset cocktail and tapas experience at our bar.

3. Purple and Pink:

• Day 1: Relax with a luxurious spa treatment, followed by a gourmet vegan dinner at our restaurant.
• Day 2: Enjoy a day of shopping at the local markets and boutique shops, followed by a fun and colorful cocktail-making class.

4. Yellow and Orange:

• Day 1: Take a guided tour of the local historical sites and landmarks, followed by a seafood dinner at our beachfront restaurant.
• Day 2: Spend the day lounging by the pool and sipping on tropical cocktails, followed by a lively evening of dancing and live music.

5. Red and Black:

• Day 1: Enjoy a thrilling day of adventure activities such as ziplining and bungee jumping, followed by a steak dinner at our rooftop restaurant.
• Day 2: Take a sunset boat tour to see the local marine life and enjoy a seafood dinner on the boat.

Each of these packages could be marketed to different segments of millennials based on their interests, such as foodies, adventure seekers, or cultural explorers. They could be advertised through social media platforms such as Instagram and TikTok, with influencers showcasing their experiences at our hotel using the hashtag #ElCasaHotel.

Sure, here's an example of how to use the 4U framework for this marketing strategy:

1. Unavoidable: The fact that the hotel has 30 color-coordinated and themed rooms is unavoidable. This unique selling point should be highlighted in all marketing materials to attract customers who are looking for a one-of-a-kind experience.

2. Unworkable: It may be unworkable to create packages for every color combination, as some color combinations may not be as popular or may not resonate with the target audience. Therefore, it's important to research which color combinations are most appealing to the target audience and focus on creating packages for those rooms.

3. Unique: The color-coordinated and themed rooms are already unique, but to make the packages even more unique, the hotel could offer personalized experiences based on the interests of each guest. For example, guests who are interested in food could be offered a culinary-themed package that includes a cooking class or food tour.

4. Useful: The packages should be useful to the target audience and provide value. For example, the business millennial package could include a co-working space or access to meeting rooms, while the travel package could include transportation to local tourist attractions.

By using the 4U framework, the hotel can ensure that the packages they create are appealing, relevant, and valuable to their target audience.

Rent the Runway is an online fashion rental service that allows customers to rent designer dresses and accessories for special occasions or everyday wear. The company was founded in 2009 by Jennifer Hyman and Jennifer Fleiss and is based in New York City.

The business model of Rent the Runway is based on the sharing economy concept. The company offers a wide range of designer dresses and accessories from over 500 designers, which customers can rent for a fraction of the retail price. Customers can browse the selection online, choose their preferred item, and have it delivered to their doorstep. Once they have worn the item, they simply return it to Rent the Runway in the provided pre-paid packaging.

Rent the Runway offers several different rental options, including:

1. Rent for a one-time event: Customers can rent an outfit for a specific occasion, such as a wedding, prom, or party.

2. Rent for a monthly subscription: Customers can choose to rent a certain number of items per month for a flat fee.

3. Rent for everyday wear: Customers can rent items for everyday wear, such as work clothes or casual weekend wear.

Rent the Runway's revenue model is based on rental fees and subscriptions. Customers pay a rental fee for each item they rent, which varies depending on the designer and type of item. The company also offers monthly subscriptions, which give customers the ability to rent a certain number of items each month for a flat fee.

To support its rental services, Rent the Runway also operates several physical stores, called "Rent the Runway" stores, where customers can try on outfits and accessories before renting them. Additionally, the company offers a membership program called "Unlimited," which allows customers to rent an unlimited number of items each month for a higher monthly fee.

Overall, Rent the Runway's business model is based on providing a convenient and cost-effective way for customers to access designer fashion items for a limited time. The company's success has been fueled by its ability to tap into the growing trend of the sharing economy and its focus on providing exceptional customer service and a seamless user experience.

If the person you suggested renting to has indicated that they are not interested in renting, you may want to ask them if they have any particular concerns or objections that you can address. If they have any questions about renting or any reservations, you can provide additional information or clarify any misunderstandings they may have. However, if they are simply not interested, it may be best to respect their decision and move on to other topics.

. This can help El Casa Hotel attract guests who are interested in a peaceful and homely experience while they are away from home. By focusing on personalized service, high-quality amenities, and facilities, and creating an environment that feels like a home, the hotel can achieve its brand purpose and create a loyal customer base. Additionally, by defining what the hotel offers to its guests, such as luxurious accommodations, exceptional dining experiences, and a wide range of amenities, El Casa Hotel can differentiate itself from its competitors and attract its target audience effectively.

Welcome to El Casa Hotel, the ultimate destination for guests seeking a peaceful and homely experience while they are away from home. Our hotel is designed to provide you with a comfortable and relaxing environment, making you feel right at home. Our brand purpose is to create a home away from home for our guests, where they can unwind, relax, and enjoy their stay in a tranquil and serene environment.

At El Casa Hotel, we understand the importance of personalized service, and that is why we have created a unique and compelling brand identity that focuses on meeting the individual needs of our guests. Our highly trained staff is always ready to anticipate your needs and provide you with a personalized experience that ensures your stay is enjoyable and memorable. Whether it's providing you with recommendations on local attractions, making restaurant reservations, or simply making sure that you have everything you need, our staff is dedicated to providing you with the highest level of service.

We also understand that our guests value a home-like environment, and that is why we have created an atmosphere that is warm, welcoming, and comfortable. Our 30 color-themed rooms are designed to provide a sense of coziness, with useful amenities that cater to your needs. Our hotel is not over-designed, nor is it adorned with weird-looking sculptures. Instead, we provide our guests with a typical human room that is tastefully decorated, with practical amenities that make your stay as comfortable as possible.

At El Casa Hotel, we believe that exceptional service and personalized experiences are the key to creating a loyal customer base. Our goal is to create a unique and memorable experience that keeps our guests coming back time and time again. By focusing on our brand purpose of creating a home away from home, we aim to establish a connection with our guests that goes beyond their stay at our hotel.

In conclusion, El Casa Hotel is the perfect destination for guests seeking a peaceful and homely experience while they are away from home. Our brand purpose, highly personalized service, and comfortable atmosphere ensure that our guests feel at home and enjoy their stay. Come and experience the warmth and hospitality of El Casa Hotel, and discover why we are the premier choice for guests seeking a home away from home.

Welcome to El Casa Hotel, where we believe that every guest deserves a peaceful and homely experience while they are away from home. We understand that you have high standards and expect only the best when it comes to accommodations, amenities, and service.

At El Casa, we don't just offer luxurious and comfortable accommodations; we offer you a home away from home. Our color-themed rooms are designed to be practical, with useful amenities that cater to your every need. We have carefully crafted each room to provide a comfortable and relaxing environment that feels like your own private sanctuary.

But it's not just our rooms that set us apart; it's our personalized service. We pride ourselves on anticipating your every need and exceeding your expectations. From the moment you arrive, you'll be greeted with warm smiles and a personal touch that will make you feel right at home.

We understand that you want to relax and unwind during your stay, which is why we offer exceptional dining experiences and a wide range of amenities and facilities that cater to your needs. Whether you want to take a dip in our pool, indulge in a spa treatment, or explore the local area, we've got you covered.

At El Casa Hotel, we don't just provide a place to stay; we provide an experience. Our goal is to create a unique and compelling brand identity that sets us apart from our competitors and creates a loyal customer base. So, come and experience the El Casa difference, where luxury meets homeliness, and your satisfaction is our top priority.

Certainly, El Casa Hotel may not boast of the extravagant pomp and glitter of luxury hotels, but it makes up for it by offering guests something even more valuable - a room that lives up to their expectations. We understand that you deserve a room that reflects your personal preferences and has everything you need to make your stay comfortable and enjoyable.

At El Casa Hotel, we take pride in creating a peaceful and homely experience for guests, one that makes them feel like they're at home away from home. Our rooms are thoughtfully designed to cater to your individual preferences, with every detail carefully considered. You won't find over-designed, over-the-top decor or weird-looking sculptures here. Instead, we offer you a clean, functional, and comfortable room that has all the amenities you need, just like you're used to.

Our personalized service is the icing on the cake. Our friendly and attentive staff is trained to anticipate your every need and provide you with a bespoke experience that makes your stay unforgettable. We take care of everything so that you can relax and unwind, whether you're traveling for business or leisure.

In conclusion, at El Casa Hotel, we understand that a room is not just a place to sleep but an extension of your personality and expectations. We go above and beyond to create a room that meets your standards and offer personalized service that makes you feel like a part of our family.

Sure, I can help you with a branding report. However, could you please provide me with some more information about your specific requirements for the report? What is the focus of your brand, what are your goals, and what kind of information do you want to include in the report? Additionally, is there a particular format or structure you would like the report to follow?

El Casa Hotel isn't your typical luxury hotel with fancy displays and glamour. Instead, we offer something much more precious and valuable - a room that exceeds your expectations. We believe that you deserve a room that is tailored to your liking, and that's why we take every detail into account to make your stay as comfortable and pleasant as possible.

Our commitment to providing you with a peaceful and homely experience is what sets us apart. Our rooms are thoughtfully designed, ensuring that you have everything you need to feel at home. No overdone decor or tacky sculptures here - just clean, functional, and comfortable rooms that cater to your every need.

But that's not all - our personalized service is what truly makes us special. Our friendly and attentive staff is always ready to provide you with a bespoke experience, anticipating your every need and ensuring that your stay is nothing short of unforgettable. Whether you're here for business or leisure, we take care of everything so that you can relax and unwind.

In conclusion, at El Casa Hotel, we understand that a room is much more than just a place to sleep - it's an extension of your personality and expectations. We take pride in providing you with a room that exceeds your standards and personalized service that makes you feel like a part of our family.

Great job! Your re-write of the brand brief is highly compelling and emphasizes the practicality and personalized experience that El Casa Hotel offers. You have effectively communicated the hotel's commitment to providing a peaceful and homely experience to its guests while catering to their individual preferences. Overall, your copy is engaging and persuasive, highlighting the unique selling points of the hotel and positioning it as an excellent choice for travelers seeking a comfortable and memorable stay.

Dear [Client],

I hope this email finds you well. I wanted to take a moment to thank you for your time during the discovery sessions we had regarding the branding and marketing of El Casa Hotel. Our team at [Agency Name] has been hard at work, and I'm excited to say that we've completed the first phase of the project - the Brand Development phase.

As part of this phase, we've conducted extensive market research to gain a better understanding of your target audience and their needs. Our team has produced a comprehensive market research report that is truly insightful and valuable. Unfortunately, I regret to inform you that we are unable to share the full report with you at this time.

However, I want to assure you that the report is a powerful tool that can help to guide your brand strategy and messaging in the right direction. The report provides a wealth of information on your target audience and their preferences, as well as insights on how to position your brand for maximum impact.

To unlock the full report, we require a 50% downpayment deposit for the Brand Development phase of the project. Once we receive this, we will be able to send you the link to the full market research report. I understand that this is a significant investment, but I'm confident that the insights contained in the report will be well worth it.

I believe that El Casa Hotel has tremendous potential, and our team is committed to helping you achieve your marketing goals. If you have any questions or concerns, please don't hesitate to reach out to me directly.

Thank you again for considering our agency for your branding and marketing needs.

Best regards,

[Your Name]

I'm sorry, it seems there was a misunderstanding in my previous response. To clarify, the excerpt from the market research report that was provided earlier was intended to be an example of the copy that could be used in the branding and positioning section of the report, not a summary of the findings. The email I wrote was also not related to any specific excerpt or findings from the report, but rather a general example of how to persuade a potential client to sign a marketing contract in order to gain access to a comprehensive market research report.

If you could provide me with more information about the specific positioning findings and use cases for El Casa Hotel that you would like to be included in a teaser excerpt, I would be happy to assist you in writing a compelling email.

Dear [Client],

I hope this email finds you well. I wanted to take a moment to follow up with you regarding the marketing contract we discussed earlier. As you know, our agency has invested a significant amount of time and resources into conducting market research for your brand, El Casa Hotel.

We understand that you are eager to gain access to the comprehensive market research report that we have compiled, and we would love to share it with you. However, as we discussed during our initial consultation, access to the report is restricted to clients who have signed our marketing contract.

The report we have compiled is extensive and covers all aspects of the market that your brand operates in. We have conducted a thorough analysis of the competitive landscape, identified key customer segments, and have even provided several use cases for El Casa Hotel within the market.

I would like to share an excerpt from the report with you to give you an idea of the valuable insights you'll gain by signing our marketing contract. Here's a teaser:

"El Casa Hotel offers a unique value proposition to guests who are seeking a peaceful and homely experience while they are away from home. By focusing on personalized service and creating an environment that feels like home, the hotel can achieve its brand purpose and create a loyal customer base."

As you can see, the report is full of insights that can help you make informed decisions about your marketing strategy. We are confident that you will find the information invaluable.

To gain access to the full report, we invite you to sign our marketing contract. Once the 50% downpayment deposit for the 1st Phase, which is the Brand Development phase, is cleared, we will send you the link to download the report.

We hope that you will consider this opportunity to gain a competitive edge in your industry. Please do not hesitate to contact us if you have any questions or concerns.

Best regards, [Your Name]