Prompt Title: Platform Performance Summary

Sure! Here are the changes (increase/decrease) by percentage between the CPR (Cost Per Result) and Estimated CPR, as well as between the Estimated Result and Actual Result, for each platform:

1. Facebook:

• Change in CPR: Increase of 10% for video views (₪ 0.11 compared to estimated ₪ 0.10), increase of 42.67% for Traffic (₪ 2.14 compared to estimated ₪ 1.50).
• Change in Result: Decrease of 3.19% for video views (156,037 actual views compared to estimated 161,250 views), decrease of 29.67% for Traffic (10,368 actual clicks compared to estimated 14,749 clicks).

2. YouTube:

• Change in CPR: Decrease of 70% for True View (₪ 0.03 compared to estimated ₪ 0.10), decrease of 37.65% for Bumper (₪ 10.70 compared to estimated ₪ 17).
• Change in Result: Increase of 136.33% for True View (585,502 actual views compared to estimated 247,788 views), decrease of 68.13% for Bumper (132,649 actual impressions compared to estimated 416,450 impressions).

3. TikTok:

• Change in CPR: Increase of 117% (₪ 6.51 compared to estimated ₪ 3).
• Change in Result: Decrease of 53.98% (2,038,343 actual views compared to estimated 4,424,779 views).

4. Taboola:

• Change in CPR: Increase of 33.33% (₪ 0.12 compared to estimated ₪ 0.09).
• Change in Result: Decrease of 27.04% (157,899 actual views compared to estimated 216,323 views).

5. Outbrain:

• Change in CPR: Decrease of 29% (₪ 0.71 compared to estimated ₪ 1.00).
• Change in Result: Increase of 40.71% (27,409 actual clicks compared to estimated 19,469 clicks).

It's important to note that these changes are calculated based on the given data and may not reflect the overall effectiveness of each platform, as other factors and metrics may also need to be considered in a comprehensive analysis.