Email automation is a strategy backed by marketing technology that allows businesses to send out emails to their customers or prospects automatically, based on a schedule or triggers. This can save a significant amount of time and allow businesses to provide more personalized experiences for their customers.
Here are some common types of email automation:
Welcome Emails: These are automated emails that are sent out as soon as a new user signs up for your service or product. They typically include a warm welcome message and may also provide additional information about what the user can expect.
Transactional Emails: These are emails that are triggered by a user's action. For example, if a user makes a purchase, they might receive an email with their receipt and a thank you message.
Behavioral Trigger Emails: These are emails that are sent out based on a user's behavior. For example, if a user has been browsing a particular product category, they might receive an email showcasing products from that category.
Re-engagement Emails: These are emails sent to users who have been inactive for a while. The goal is to encourage them to return and engage with your product or service again.
Scheduled Emails: These are emails like newsletters that are sent out on a regular schedule. They might include updates, news, or promotional content.
To set up email automation, you would typically use an email marketing platform like Mailchimp, SendinBlue, or Constant Contact. These platforms allow you to create email templates, set up automation rules, and track the performance of your emails.